SERVICES
Products & Deliverables

Goal
The platform had to cater to different personas within the finance team, providing a user-friendly way to set up models, run scenario simulations, analyse results, and generate reports for approval. The ultimate goal was to empower users to efficiently manage complex financial models while maintaining clarity and ease of use.
User Personas
Based on the insights captured in the discovery workshop, I created three key personas to represent different user types within the finance team, detailing their role, tasks, goals, and pain points with how they currently do things.
